FEELS LIKE NOTHING*
FEELS LIKE NOTHING*
Product: OFF! Clear Gel
Insight: People don’t like the sticky, uncomfortable feel of regular bug spray.
Big Idea: OFF! Clear Gel gives complete coverage but its weightless, invisible formula feels like you have nothing on.
Execution Idea: Show people naked in woods protected by bugs.
3 PRINT ADS & 1 OUTDOOR
OUTDOOR IDEA:
Fake cutout of “naked” people in popular hiking, camping, outdoor locations. QR code covering body inviting people to scan to find out more. When QR code scanned, user is taken to OFF! Clear Gel ad where they can click link to buy.
