Brand: Supercuts

Insight: When people trust their haircut, they stop relying on hats to manage insecurity.

Big Idea: Supercuts gives people the confidence to ditch their hats.

Execution Idea: Introduce the Supercuts No Cap Collection made from recycled hats customers donated because they no longer needed them.

Supercuts will offer the No Cap Collection in stores and online. They also will donate clothes from the line to support underprivileged communities. It’s a way for Supercuts to not only boost your confidence, but also give back to both the community and the environment.