YOU'RE TRIP DEPRIVED*
YOU'RE TRIP DEPRIVED*
Brand: Tripadvisor
Insight: People feel stuck in their daily lives and it affects their health physically and mentally.
Big Idea: People say “I need a vacation” way too often.
Execution Idea: Pharma style ads of people suffering from the symptoms of Trip Deprivation
Partner: Jackson Berger
Trip Deprivation Diagnosis Screensaver
Tripadvisor will use eye-tracking technology to determine how long someone has been staring off at a vacation screensaver on their Apple Devices.
When the person breaks eye contact with the screen, text will appear line by line telling the person how long they spent staring at the beautiful getaway.
We will be finding those who are Trip Deprived in the wild, and giving them a link to book their next trip.
Trip Deprivation Ambulance
Tripadvisor place branded ambulances in big city plazas to catch workers on their lunch breaks.
There will also be digital kiosks where people can purchase a vacation on the spot.
