Brand: Duolingo

Problem: Having a stroke impacts one’s ability to speak.

Fact: Around 64% of stroke survivors experience communication difficulties, commonly caused by damage to the brain's language centers.

Insight: Actively speaking and hearing yourself creates a "dual action" that improves memory retention (in psychology this is called the production effect).

Solution: Allow stroke victims to learn how to speak again using their own voices.

Execution Sentence: Embed old videos, phone calls, and voice recordings of Stroke patients into Duolingo’s language-learning format so that stroke victims can re-learn how to speak using their own voices. Distribute information about the app feature to to stroke wards in hospitals. Create out of home, print, and social ads that emphasize the personalized nature of Duolingo’s voice cloning technologies.